Australian businesses are striving to find the right means of communicating to their client base with the correct message without blowing out the budget.
How are managers supposed to strike that balance when there always appears to be a compromise somewhere in the equation?
One solution can be found with brochure printing, a means of producing physical content that outlines a series of features and incentives from a business.
Here we will explore how this practice can accentuate and boost a standard marketing exercise to transition from a one-dimensional promotion to a comprehensive and elegant message to the community.
Sell To People On The Go
One of the inherent advantages of opting for brochure printing to market your business is the ability to sell to people on the go. These booklet designs are friendly for the pocket of people who managers or executives encounter as they can be displayed on waiting tables, are readily available on countertops or at convention centers with business-to-business (B2B) meetings. That freedom of access is something that separates brochures from standard A4 documents or large scale posters where the information cannot be taken with them.
Thinking Outside The Box
The great news about brochure printing is that this is a practice that is versatile, flexible and open to a variety of styles and designs to suit any occasion. In this respect it is an activity that allows a business to operate outside of the normal box that an industry will adhere to, whilst not compromising on that professional image. From circular and triangular shapes to die-cuts, tabs and loose-leaf inserts, there is a litany of choice at your disposal.
Run In-House or Outsource
Who is to say whether or not your business will outsource your brochure printing needs or to invest in a program to run in-house? If the hierarchy of an enterprise believes that this is a successful endeavour, then there could be a need to replicate the process for future projects. Given the advent of new printing technologies, the capacity is there for small businesses and startups alike to run their own unique program that circulates materials with speed and efficiency.
Printed Cut-Through Against Digital Commercial Space
In 2018 there is clearly a shift away from physical advertising to bundle in brochure printing with newspaper circulation as a means of making sweeping generalisations. There is no denying the speed and reach that can be made with online technology, however the studies that have been conducted in this field tell an interesting story.
When it comes to cut-through and effectiveness of a marketing message, a branded brochure has a greater success rate of speaking to the consumer base than a generic online advertisement. On the internet there is a myriad of distraction and the user is on a platform where they can switch from one tab or one application to the other. For those businesses that embrace brochure printing, they are creating lasting physical copies that cannot be ignored.
Cost Effective Form of Advertising
When a manager considers how much information they need to include onto their promotional material, there could be a string of incentives, guidelines, testimonials, images, case studies, prices and other points that are hard to pack into one message. Brochure printing empowers enterprises to lay out all of those details into one concise pamphlet where each individual page pertains to a new piece of information. That carries with it a cost efficiency where there is no need to carry out individual campaigns for that information, compiling those bullet points into one easy-to-read brochure.
Brochure printing projects require the marketing team to hit the right mark, but the right design and delivery can be as effective as any other promotional method you could embrace.