We all want loads of money and there is nothing wrong with wanting that. This desire can become an issue, however, when we begin to act in ways that don’t align with our values. For instance, many people will find themselves working for companies or even starting their own companies in fields that they don’t really believe in. An example of this could be a vegetarian who works for a meat company. Other people will find themselves using unethical tactics to make more sales such as creating marketing campaigns aimed at children so that more kids want to buy mobile phones. Some will even step over others to work their way up the corporate ladder. These are the kinds of scenarios that people that find themselves in when they do not stay true to themselves. It can be easy to get caught up in the hype and to listen to advice such as “do whatever it takes”. The truth is, there are ways to still be extremely successful without having to give up who you are. Furthermore, you don’t have to use icky sales tactics just to make a bit of profit.

People respond well to those who are genuine

It is more likely that customers and clients will respond to someone who is genuine. This means that they will be honest when they speak about the product that they are selling or the services that they are offering. Furthermore, that they won’t try and drag as much money out of them as possible. Those who are successful understand that consumers want to feel safe when they are spending their money and it is more likely that they will feel this way when they can see that a worker, manager, or business owner is genuinely happy with their job. It is also a great move to go above and beyond for people. For example, great companies will always include a little freebie with every single product that they send out. For those who offer services, they could offer a 10% discount for their clients when they return. Thinking about these types of incentives rather than trying to trick people is often a great way to increase profits without having to sell your soul. At the end of the day, while money does make the world go around, it is important to make it in a way that feels right to you.